10 Ways to Use YouTube for Your Clinic

10 Ways to Use YouTube for Your Clinic

April 5, 2019 | Article | By: Kaitlynn Bonin

At first, you may not think that a physiotherapy clinic would translate well to a video platform like YouTube. However, more and more people are choosing to digest their information through video, and more and more small and medium-sized businesses are finding success on YouTube.

The video possibilities are unlimited. If you decide to create a channel for your clinic, here are some tips to achieve success on YouTube:

  1. The more time people spend watching your videos (as opposed to opening and then closing the video quickly because the content didn’t interest them), the higher you will rank, so make sure your videos are fun to watch, even if they’re informational

  2. The following calls to action should always be voiced in each video, either at the beginning or end: ask people to subscribe to your channel, like it or share it if they think it could help someone they know, leave a comment (or video requests – free ideas!), and contact you if they’d like more information. Subscribers get notified each time you post a new video which encourages them to come back to your channel. YouTube will rank you higher the more subscribers you have, including if you garner a lot of new subscribers right after watching one of your videos.

  3. Respond to each person who leaves a comment, but do NOT use an automated or generic reply. YouTube will rank you higher if your videos get a lot of comments, likes, and shares.

  4. Along the same line, like and comment on videos with a similar topic or interest as yours – people who see that are more likely to click on you and find your channel.

  5. Uploading content regularly adds relevancy to your brand. The most popular YouTube channels have consistent days of the week that new videos are uploaded, and their subscribers expect that.

  6. When you post a video, write a blog post about it and include the link, or post the link on Facebook and your other social media sites. You can also post the video directly on your website. Multiple locations mean multiple eyes.

  7. Make sure the titles of each video are terms that people would search for, just like they do in Google. If it’s a video about a product demo, do not call it “Product Demo.” Call it “5 Ways to Wear a Knee Brace”. Use keywords in the video description as well. Include a link to your website or blog, as well as your other social media profiles.

  8. When you upload a video, select the appropriate category (there’s a choice of 15), as well as relevant keywords for tags, for which YouTube gives suggestions. This helps people find what they’re looking for more easily, and YouTube will rank you higher for it.

  9. At the end of each video, reference related videos you’ve done with a clickable link inside the video to give people incentive to keep watching your videos. You can add these while editing your video in YouTube’s video manager.

  10. If any of your videos follow a consistent theme, for example, stretches, organize them together in a playlist for ease of viewing. This also encourages people to keep watching your videos and not click away.

 

See our other post on utilizing YouTube for your clinic for video and advertising ideas.