We live in a digital age. The days of Mad Men marketing and Yellow Page advertising are fading. Almost 90% of Canadians use the internet, and 74% spend at least 3-4 hours online per day.
So, it’s safe to say that your business needs digital marketing to not only thrive but survive.
That isn’t to say that traditional marketing, such as radio, isn’t still valuable, because it is. But internet marketing is a huge part of marketing in today’s world. Your competitors are likely using digital marketing, so you’d better be too.
Digital marketing encompasses any type of marketing that uses electronic devices. This includes:
Search engine optimization (SEO)
Social media marketing
Search engine marketing including pay-per-click advertising
Here are five reasons your clinic needs to be using digital marketing:
1. You get more return on investment
Online marketing is more cost-effective than offline marketing. Why? You only pay when someone watches your video or clicks on your ad, which is more likely to turn into a conversion. Offline, you’ve spent money with no way of knowing how many people see your ad or how many people’s business you get as a result of it. This also makes it hard to measure tactics.
2. It’s more effective
With digital marketing you can use analytics and metrics to test the effectiveness of your ads, so you know exactly what is and isn’t working for you. You’ll quickly be able to hone in on what kind of methods are garnering success and discard or change the ones that aren’t.
3. You’re ensuring you’re not leaving anyone behind
If you’re not online, you’re reaching far fewer people than you could be. 52% of Canadians have five or more internet-connected devices in their home. With most people getting their information online, you need to be where your clients are in order to grow your business.
4. You’ll stay relevant
If someone needs to see a chiropractor or physiotherapist or wants to find the best massage therapist in town, they’ll likely take to Google. Over four million Google searches occur every minute, which means there are over five billion searches per day on Google alone. The average person conducts three to four Google searches every day!
If you’re not showing up on the first page of Google search results, you’re leaving a lot of business on the table. The solution? SEO. If people don’t know you’re there, they can’t access your services, so you need to be visible.
5. It’s an opportunity to connect to clients and potential clients that will deepen brand loyalty and recognition
Digital marketing, especially social media marketing, is about interacting with and developing relationships with your clients and potential clients. With all the different types of digital marketing, you can give your audience a personalized experience in a way that wasn’t possible before.
Of course, you also need to have a well-designed website that’s optimized for all devices. But having a digital marketing strategy can put you ahead of the game.