You probably enjoy watching videos on YouTube and may have noticed more ads lately, but did you know you don’t have to be a global company to find success on the platform? Since Google bought YouTube in 2016, it has become the second largest website and search engine in the world. With over 1 billion users, it’s a great way to boost the visibility of your clinic.
According to YouTube, the number of small and medium-sized businesses advertising on YouTube has doubled over the last two years. More 18-34 year olds watch YouTube than any TV network, and more 18-49 year olds watch YouTube on mobile during prime time than the top 10 primetime shows combined. With more and more people preferring to get their information through video, YouTube is where your customers are, so it makes good marketing sense to be where everyone is watching.
But don’t let creating videos scare you away. It may seem daunting, but there are many easy ways to get quality videos up that don’t take all your time and resources.
If you don’t want to maintain a YouTube channel, you can still advertise on YouTube. Depending on the type and length of the ad, you only have to pay if it’s clicked on, or if it’s watched for 30 seconds or more. You can target your audience, as well as get analytics about how people are responding to your ads and what to improve. Go to YouTube Advertising for current deals and promotions. New accounts can get support for the first 3 months, including help with starting an account and creating your first campaign.
Create your own channel
Having your own channel allows you to have more creativity to do different kinds of videos and obtain a following. Creating videos doesn’t have to be time-consuming and difficult. There are many tools such as Promo or Vyond that help you create videos using stock footage, audio, or voice overs, and even animated, live-action, or stop motion videos. TubeBuddy is a free YouTube-certified browser extension that helps you make the most of your channel with tools like SEO (search engine optimization), keyword ranking and stats.
Examples of types of videos you can do are:
Webinars – you can break them up and post as a series of videos
Make infographics you already have into how-to videos – for example, how to stretch, how to best treat a certain type of injury, how arthritis affects the joints and what to do about it (how-to videos or tutorials are very popular on YouTube)
Product demonstration videos
Company “about” video – if you’re the clinic owner, you can have a colleague follow you around with a camera while you narrate, or interview the staff
Customer testimonial videos are a very effective way to build trust and credibility and are proven to have a bigger impact than written ones
Interview a well-known expert or popular YouTuber in your clinic’s area(s) of specialty
The possibilities are endless! Try to put up videos that you yourself would want to watch – so they can be informative, but should also be entertaining. Search for channels with similar content to what you’d like to do and see what is and isn’t working well for them. Think of your favourite videos and see if you can incorporate any of those elements. Have a strategy in place for what you’d like to accomplish on YouTube so you know how to measure your goals. Don’t forget to have fun and enjoy the process!