Image of a tablet with Charting+ and an Email from Engage Email Marketing

InnoCare Launches Engage: A Fully Automated & Personalized Email Marketing Tool for Clinicians

July 11, 2017 | In the News | By: Kerrie-Ann Bernard

Toronto, ON – July 11, 2017 – InnoCare Ltd. is excited to announce the release of Engage, an automated and personalized email marketing system strategically designed to increase clinic revenue. Engage helps clinicians maintain relationships with their patients by recommending appropriate health care products, cross-referring them to clinic services and reaching out when a patient self-discharges to encourage them to complete their treatment plan and attend future appointments.

Integrated with InnoCare Charting+, ‘trigger-based’ emails are sent at specific intervals during the patient’s treatment journey. Unlike traditional email platforms that require spreadsheet uploads and email development, Engage pulls data automatically from Charting+, alleviating the challenges and trepidation clinicians and their staff have with managing email marketing campaigns. Engage does all the heavy lifting, helping the busy practitioner stay in touch with their patients through meaningful and relevant content.

Learn more about Engage email marketing here.

Engage emails are sent after specific events such as missed appointments. “We know that patient “fall-off” is a critical issue for clinics and patients alike,” InnoCare Ltd. CEO, Heather Shantora, explains. “With Engage, practitioners will have peace of mind knowing that the program will automatically reach out if a patient has missed an appointment with a friendly reminder encouraging them to complete their treatment plan.”  The automated emails are based on recommendations the clinician made during appointments and documented within Charting+. Following the appointment, a patient receives a follow-up email that may be about a recommended health care product, contain an exercise guide, or cross refers a clinic service that supports the patient’s recovery goals.

Engage is another innovative product that further differentiates InnoCare as a healthcare technology leader focused on developing tools and services that improve clinic efficiency, grow practices, and improve clinical outcomes.

All communications sent through Engage meet Canada’s Anti-Spam Legislation (CASL) requirements and contain relevant, personalized content that aligns with the patient’s unique treatment plan.

Join InnoCare CEO Heather Shantora on Thursday, July 27th at 2 pm for a free 20-minute Engage webinar. Click here to register now.