photograph of a physiotherapist adding patients to InnoCare Software's online mobile booking platform
November 2, 2018 | Article

Online Booking - Why You Need to Get Onboard

You may be used to the good old paper and pen scheduling system, or even use a sleek practice management system that works great for you and your staff to book patients in, but unfortunately that is no longer enough. We’re in the age of increased convenience, independence and digital…
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Co-hosts of Cost vs Reward: Should I Open My Own PT, DC, or MT Clinic? Lauren Beckett and Phillip Genesis
December 13, 2017 | Webinar

Cost vs Reward: Should I Open My Own PT, DC, or MT Clinic?

Is 2018 the Year You Take Control of Your Career? Have you ever wondered if you should open your own clinic, get a franchise or work for someone else? This webinar is perfect for physiotherapists, physiotherapist assistants, chiropractors, massage therapists, and entrepreneurs wondering “should I open my own private practice clinic?” Join…
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Graph showing growth and decline
October 18, 2017 | Article

Clinic Growth Hack: Create Loyal Customers with the Net Promoter Score

Adopted by two-thirds of Fortune 1000 companies, Net Promoter or Net Promoter Score (NPS) is a customer satisfaction and loyalty metric developed by Satmetrix Systems and Bain & Company in 2003. It measures customer satisfaction, loyalty, and how willing someone is to recommend a business. Why should you care about…
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Learn how to fill your schedule and deliver personalized care with Lauren Beckett
October 13, 2017 | Webinar

Webinar: How to Fill Your Schedule & Deliver Personalized Care with Your EMR

  About this Free Clinician Webinar It seems simple enough, increase your caseload, and you’ll increase your profits, or will you? If done right, seeing more patients per hour can significantly grow your clinic's revenue with no impact on patient care. But all too often, it leads to overbooked clinicians being unable…
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Person holding phone with a CASL compliant email
July 5, 2017 | Video

CASL Compliance & Your Clinic: A Guide for Clinic Owners

So you’ve read our blogs on clinic marketing and are ready to get started on your first email campaign. But, there’s just one more thing, CASL compliance. While you might think of CASL as something only large clinic chains and multinational companies have to worry about, you’d be wrong. No…
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Illustration of a patient using a lap top. 4 our of 5 adults searched for healthcare info online last year.
June 5, 2017 | Article

5 Blogging Tips for Clinicians

So you’ve done it, you’ve followed the advice of many social marketers and expanded your web presence to include a blog section. Ok great, so now what? How do you use this new blog feature to drive traffic to your site, or better yet, to your clinic? How do you…
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Illustration of a magnet
February 22, 2017 | Article

Attract New Patients With These 4 Tips

One question we get asked a lot is “how do I market my clinic?” While there are many ways to approach marketing your clinic, including creating elaborate advertising plans, we know that you’d rather be focusing your time on patients. So, here we’ll discuss the easiest ways to reach out to…
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Vector image of a woman walking a dog and talking to a man
February 8, 2017 | Article

Win Patients with Word of Mouth Marketing

The stats on word of mouth’s effectiveness are staggering. “92% of consumers believe recommendations from friends and family over all forms of advertising.” Word of mouth is powerful for sure, and that power continues online too. Consider that 88% of people trust online reviews as much as they trust referrals…
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