May 7, 2019 | Article

5 Reasons Your Business Needs Digital Marketing

We live in a digital age. The days of Mad Men marketing and Yellow Page advertising are fading. Almost 90% of Canadians use the internet, and 74% spend at least 3-4 hours online per day. So, it’s safe to say that your business needs digital marketing to not only thrive but…
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April 5, 2019 | Article

10 Ways to Use YouTube for Your Clinic

At first, you may not think that a physiotherapy clinic would translate well to a video platform like YouTube. However, more and more people are choosing to digest their information through video, and more and more small and medium-sized businesses are finding success on YouTube. The video possibilities are unlimited. If…
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youtube, webinars, youtube ads, videos, marketing
March 20, 2019 | Article

Utilizing YouTube For Your Clinic

You probably enjoy watching videos on YouTube and may have noticed more ads lately, but did you know you don’t have to be a global company to find success on the platform? Since Google bought YouTube in 2016, it has become the second largest website and search engine in the…
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February 25, 2019 | Article

4 Ways to Leverage Social Media

With 62% of Canadians using social media today, it’s crucial to have an online presence. However, you have to be smart and tactful about it – you can’t just post anything. So what do you post? Gary Vaynerchuk, New York Times bestselling author of Jab, Jab, Jab, Right Hook: How to…
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Person holding phone with a CASL compliant email
July 5, 2017 | Video

CASL Compliance & Your Clinic: A Guide for Clinic Owners

So you’ve read our blogs on clinic marketing and are ready to get started on your first email campaign. But, there’s just one more thing, CASL compliance. While you might think of CASL as something only large clinic chains and multinational companies have to worry about, you’d be wrong. No…
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Illustration of a patient using a lap top. 4 our of 5 adults searched for healthcare info online last year.
June 5, 2017 | Article

5 Blogging Tips for Clinicians

So you’ve done it, you’ve followed the advice of many social marketers and expanded your web presence to include a blog section. Ok great, so now what? How do you use this new blog feature to drive traffic to your site, or better yet, to your clinic? How do you…
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Illustration of a computer showing social media faces
September 6, 2016 | Article

5 Reasons Your Clinic Needs a Social Media Presence

The power and influence of social media can’t be denied with over 2-billion people with active social media accounts. That’s a huge potential audience available to you with little to no cost. But what are the real benefits of getting your clinic on social media?  Increase credibility For many people, the internet…
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Illustration of a computer and 74 likes
July 5, 2016 | Article

7 Ways to Get Your Clinic Noticed on Facebook

A new study by G/O Digital revealed that before people spend money at a local business, 62% check out Facebook first. What does this mean for your clinic? If you aren’t on Facebook—or you are and its not up to date—potential clients could surf along to your competition. And with over…
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